Today In History
There’s been a lot written about why the Edsel was such a colossal disaster. Some say it was the name, some say it was the weird design — vertical grills! – and some say it was just poorly marketed, with Ford execs not enthused by it and very little actual consumer research executed.
But the fact is the Edsel missed its mark. Where Conference III is a success — appealing to the sensibilities and aspirations both of Middle America, the Edsel was a failure. It was intended to be the in-between line, above the basic Ford and below the more high-end Mercury. Edsel, unfortunately, was priced all over the place — some models in line with Ford, some in line with Mercury, some between and some actually more expensive than the Mercury. It offended the sensibilities and aspirations of Middle America.